WORLD OF FN

The idea behind the Fragrant Naturals brand was born out of a desire to bring together in Turkey the precious extracts of plants that grow in various parts of the world—plants that are not easily accessible but are locally known for their many benefits, and that embody the abundance of nature.

Today, beauty, health, and aging gracefully with care are more important than ever. Unfortunately, both the environment and animals have suffered greatly for years due to humans’ unconscious harm to the planet. Cruel animal testing has been carried out by global companies for far too long. As a result, our current perception of beauty has become artificial and even frightening. Yet we, as humans, are an inseparable part of nature, and it is our responsibility as conscious beings to protect it. From this perspective, the cosmetics industry unfortunately generates massive amounts of plastic waste, causing irreversible damage, especially to ocean life.

When creating our products, we aimed to use natural raw materials and to offer them in ways that do not harm the environment. In addition to being natural, we collaborated with technologically advanced partners to enhance the value of our products. Since fragrance is especially important to us, we made use of the rich profiles of natural components. For packaging, we selected the highest quality glass producers.

What excites us most is being able to support the Parıltı Association for Visually Impaired Children, with whom we have been collaborating for years. Every product sold contributes to brightening their lives—and we believe those who use our products will share this same joy.

Our dream was born many years ago. As two sisters pursuing successful careers in different fields, we were always guided by the same inner voice: to unite the beauty that comes from nature with real effectiveness and heartfelt responsibility.

Çiğdem began her journey with a degree in chemical engineering, and went on to build over 30 years of executive experience at one of the world’s largest perfume companies. She gained deep insights into the cosmetics industry from within. In the home laboratory she set up as a hobby, she began developing truly effective formulas using the purest ingredients nature has to offer. The word “Fragrant” in our brand name reflects our desire to blend the magical world of perfume with natural scents in our formulations.

Elif, on the other hand, spent many years in executive roles in the business world. But what left a lasting impression on her was her mother’s gentle skincare rituals, her trust in nature, and the sincerity of those moments. Over time, Elif combined that early inspiration with professional knowledge, and today she leads the brand’s growth with strategic vision and passion.

We didn’t just want to create a skincare brand. We also believed that anything that makes people feel good should give back in some way. That’s why a portion of the proceeds from our products is donated to the Parıltı Association for Supporting Visually Impaired Children, to help fund the education of children with visual impairments.

Because for us, true beauty is not only about what you see in the mirror—it’s about making a meaningful difference in the lives of others.

Beauty is not only what we see in the mirror — at Fragrant Naturals, we set out to touch hearts as well.

With every product you purchase, you help brighten the future of visually impaired children.

We donate a portion of our proceeds to the Parıltı Association to support their education and social development.

Thank you — we’re grateful for your presence.

Let’s spread the beauty together.